Privacy Policy

Who We Are

• Controller: Silken Villa
• Registered Address: 75 The Bramptons, Swindon, United Kingdom, SN5 5SL
• Email: info@silkenvilla.co.uk
• Website: www.silkenvilla.co.uk

Information We Collect

• Identity & Contact Data: name, email, phone, postal address
• Order Data: products ordered, order references, delivery preferences; payments are processed by third-party providers (we do not store full card details)
• Technical Data: IP address, device, browser, pages visited, time zone, cookie
• Communication Data: enquiries via forms, email, phone, or social media
• Marketing Preferences: your opt-in choices for updates and offers

How We Use Your Information

• To process and manage orders, payments, and deliveries
• To operate, maintain, and improve our website and services
• To send service messages (e.g., order confirmations, policy updates)
• To send marketing communications where you’ve opted in (you can unsubscribe at any time)
• For fraud prevention, security, and legal compliance

Cookies & Similar Technologies

We use cookies and similar technologies to remember your preferences, analyse site traffic, and improve performance. You can control cookies via your browser settings. Some cookies are essential for site functionality.

Sharing Your Data

We do not sell your personal data. We may share your information with trusted providers who help us deliver our services, such as payment processors, couriers, and IT/hosting providers. These providers are contractually obligated to protect your data and act only on our instructions. We may also share data where required by law or to protect our legal rights.

International Transfers

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as UK-approved data transfer agreements to protect your information.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. While we strive to protect your data, no method of storage or transmission is completely secure.

Data Retention

We keep personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Retention periods vary by data type and purpose.

Your Rights (UK GDPR)

• Access: request a copy of your personal data
• Rectification: correct incomplete or inaccurate data
• Erasure: request deletion where there’s no lawful basis to keep it
• Restriction: limit how we process your data in certain cases
• Objection: object to processing based on legitimate interests or marketing
• Portability: receive your data in a structured, commonly used format
• Withdraw Consent: where processing is based on consent

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to read their policies.

Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have questions or wish to exercise your rights, please contact us: